MUSIC
MUSIC
Music, Music Television, MTV, Clasiccal Music, Musical Instrument, Music Arrangement, Music Studio, Music Shop, Music Concert, Music Event, Music DJ, CDs, DVD, Cassette, MP3, MP3 Song, MP3 Album, Pop Music, Rock Music, Hip HOP, Jazz, Country Music, Old Songs
Launch, Music on Yahoo! Declared #1 in Online Music by Nielsen//Netratings and Comscore Media Metrix
Launch,
Music on Yahoo! Declared #1 in Online Music by Nielsen//Netratings and
Comscore Media Metrix
LAUNCH Represents Nearly 50%
of All Time Spent Listening to Streaming Music
Santa Monica,
CA -- August 24, 2004 -- LAUNCH, the music destination on Yahoo!
(Nasdaq:YHOO - News), is the Internet's number one music site in almost
every category of measurement, according to July analysis from
Nielsen//NetRatings and comScore Media Metrix, two of the leading
Internet audience measurement services. In addition, comScore Media
Metrix has determined that LAUNCH now represents almost 50% of all time
spent by consumers listening to streamed music on the Internet. With a
total of 1.8 billion total usage minutes in July (comScore Media
Metrix, July), LAUNCH saw a nearly 350% year-over-year increase.
Other important highlights from the recently released numbers
include:
* Consumers spent nearly eight times
as many minutes listening to music on LAUNCH in July than on its
nearest competitor.
* LAUNCH has consistently
been the #1 music destination according to Nielsen//NetRatings in
unique users, excluding those using applications such as downloaded
music clients and instant messenger. However, LAUNCH just succeeded in
overtaking its closest competitor in unique users, including those
consumers using applications -- with 15% more unique users.
* LAUNCH saw a 56% year-over-year increase in unique users
from July 2003 to July 2004, according to Nielsen//NetRatings.
LAUNCH has enjoyed continued growth in popularity
among online music fans in 2004 by providing a comprehensive music
experience with compelling and often exclusive music content. The site
streamed more than 260 million music videos to users in July from the
Internet's largest music video library, bringing its total to more than
1.3 billion videos streamed in seven months, versus 1.3 billion videos
in all of 2003. LAUNCH also recently debuted a number of exclusive
video premieres from the likes of Usher, Avril Lavigne, Green Day and
most recently, Hilary Duff's worldwide debut of her new single
"Fly."
In addition, with its integration into
Yahoo! Messenger in May, LAUNCHcast internet radio has significantly
increased the size of Yahoo!'s music listening community, introducing
millions of new users to its unique customization and music discovery
capabilities. Yahoo! Messenger is the only major instant messaging
service to provide consumers with access to pre-programmed or
customized radio stations available directly in their instant messaging
application.
"We have worked hard to give
consumers what they want -- access to their favorite music via
LAUNCHcast, the largest selection of on-demand music videos, and the
ability to continuously discover new music," said Dave Goldberg, vice
president and general manager, music for Yahoo!. "We've been rewarded
with dramatic growth in our audience as well as a tremendous increase
in time spent. Validation of our success through third party metrics
underscores our commitment to staying on top and providing the most
comprehensive music destination for fans globally."
About LAUNCH
LAUNCH
(http://launch.yahoo.com), the music destination on Yahoo!, offers the
most comprehensive music-related content, features and information
available online. LAUNCH provides a wide selection of streaming audio,
the Web's largest collection of music videos, exclusive artist features
and music news covering all genres of music to Yahoo! visitors.
Additionally, LAUNCH offers a compelling radio
experience with LAUNCHcast, which enables users to customize their own
Internet radio station or listen to dozens of pre-programmed music
channels in a variety of genres.
If you are
interested in speaking with Dave Goldberg about LAUNCH's success over
the past year or the impact LAUNCH as had on the online music industry,
please use the contact information below to set up an interview.
About Yahoo!
Yahoo! Inc. is a
leading provider of comprehensive online products and services to
consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand
globally and the most trafficked Internet destination worldwide.
Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25
world properties and is available in 13 languages.
Launch,
Music on Yahoo! Declared #1 in Online Music by Nielsen
...Goldman
Sachs, Harris Interactive And Nielsen//Netratings Launch
...Launch,
Music on Yahoo! Declared #1 in Online Music by Nielsen
...Free Articles and Content Generator for
Webmasters
alt="MUSIC">
