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Good Music Media Enters Deal with World Publications to Support Launch of New Music Magazine
Good
Music Media Enters Deal with World Publications to Support Launch of
New Music Magazine
Successful Founding Team of Vibe Sees New
Market Opportunity in “Music for
Grown-ups”
New York, NY
– Good Music Media is announcing it has reached an agreement
with World Publications to provide a wide range of general business and
specialized publishing services to support the launch of a new magazine
focusing on “music for grown-ups.” The magazine,
with a title to be announced soon, is set to debut in September
2003.
Good Music Media’s magazine will
target adults over age 30, a major music audience without a publication
dedicated specifically to it. That demographic accounts for 56 percent
of music buying in the United States, according to the Recording
Industry Association of America. The magazine will be tailored to those
music lovers by featuring a wide variety of musical genres and multiple
generations of artists, all highlighting what it calls “music
built to last.”
“There is no one
out there speaking to a more mature, more sophisticated music audience
in a voice that they can trust,” said Alan Light,
Editor-in-Chief of Good Music Media. “We believe that with
this magazine, we can create a brand that will unite a community that
until now has had to do a lot of work on its own to navigate the
landscape of popular music with no guidance – and has still
driven such projects as Norah Jones’ album and the
‘O Brother, Where Art Thou’ soundtrack to
multimillion copy sales.”
The founders of
Good Music Media have extensive experience in building a successful
music magazine. Editor-in-Chief Light, Publisher and CEO John Rollins
and COO Dana Sacher all played key roles in creating
Vibe, the country’s
leading urban music and lifestyle magazine and winner of the 2002
National Magazine Award for General Excellence. The same team also
managed Spin, acquired by
Vibe’s parent company
in 1997. Rollins was
Vibe’s founding
Publisher, responsible for generating more than 1,000 pages of
advertising annually within four years of its 1993 launch. Light rose
to Editor-in-Chief at Vibe in
1994, helping drive circulation to 600,000 during his tenure, and later
had the same title at Spin.
Sacher was founding Circulation Director of
Vibe, overseeing its growth in
circulation to more than 700,000, and became Vice President and General
Manager for both Vibe and
Spin. All three left Vibe/Spin
Ventures LLC in 2001 to form Good Music
Media.
“With World Publications’
support, Good Music Media gains access to the resources and expertise
of a successful entrepreneurial major-magazine publisher,”
Rollins said. “Terry Snow, World’s founder and CEO,
has built an extensive portfolio of special-interest magazines aimed at
an affluent, discriminating, mature demographic. This agreement allows
us to concentrate on creating the editorial voice of our magazine, to
sell the concept to advertisers and to commit to our launch issue this
fall.”
All editorial, sales and marketing
staff of the new magazine will be located at World’s New York
office. Back-office operations will be supported by World’s
corporate office in Winter Park,
Florida.
“We believe Good Music Media has
identified a timely publishing opportunity. I’m especially
impressed by the expertise, track record and commitment of the founding
team,” said Snow. “Our company understands and
thrives in the very unique world of specialized publishing, and we can
use our knowledge to benefit this new
venture.”
World Publications (
www.worldpub.net) is a leading producer of special-interest media and
entertainment. World produces 14 special-interest magazines:
Saveur, Garden Design, Caribbean Travel & Life,
Cruising World, Sailing World, Boating Life, WaterSki, Sport Fishing,
Sport Diver, Fly Fishing in Salt Waters, Kiteboarding, Marlin,
WindSurfing and Wake Boarding.
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